DIRECTED BY GEORGIA CLARKE-DAY, DAVID FRIAS-ROBLES AND SIMON EVANS
NBCUniversal and Myriad, in association with TfL and Toy&Robin, took over Tottenham Court Road underground station to promote Universal TV's new show Proven Innocent.
The experience was an event first for Tottenham Court Road station. Passing commuters were dazzled by a life-size prison cell on the concourse, as well as a cast of immersive performers portraying prisoners, corrections officers, demonstrators and journalists. Even the presenters of This Morning were incarcerated for a brief time...
The immersive pop-up experience was a great success with overnight ratings placing the launch of Proven Innocent in the top 5 of all new launches for Universal TV.