DIRECTORS OF IMMERSIVE ELEMENTS FOR LEXUS
Working for the Department and Freuds (and Jude Law) we helped propel the audience into The Life RX. Spanning two venues (a disused underground bank vault and the Tom-Dixon-designed Mondrian Hotel) we had to cast over 200 actors, who were able to engage with our audience in six different languages, pulling them into the life of a film star: learning about the car, escaping eager photographers and journeying through the streets of London to arrive in style at their very own red carpet debut.
We helped deliver a follow-up: RX Live with Jude Law in Soho. In partnership with The Department, Myriad helped to deliver this one night only, live stream experience from the streets of Soho.